History and Philosophy(Required) Provide a synopsis of the company, including but not limited to, its history and products and/or services offered. What differentiates the business from others in the industry? What attributes is the company most proud of? What do you attribute the success of the business to? Describe the company’s relationship with Lee County’s business community and/or community at large.
Sound Business Strategies and Practices(Required) Describe the company’s strategic vision and management practices. How are administrative processes managed (i.e., payables, receivables, collections and cash management)? How do those strategies and practices set the business apart from others in the industry? If applicable, describe the approach to customer service, both internal and external.
Market Awareness(Required) Explain the markets your company serves and how those markets are defined. Briefly describe your marketing strategy. How do you use social media to get customers? Why do customers buy these products or services? If applicable, wherein the product life cycle is your product? What quality improvement programs for products and/or services has the company implemented?
Unique and Innovative Approaches(Required) Tell us about your products and services and how they differentiate from competitors. Describe innovation or creativity used in product and/or service development, marketing, etc. How is this different from others in the industry?
